Daniel Baker
Growth Marketing Leader — Lifecycle, Demand Generation & Marketing Operations
Summary
Growth marketing leader with 16 years across lifecycle marketing, demand generation & marketing operations — driving activation, adoption & self-service revenue through experimentation & AI-enabled operations.
Experienced in rapid assessments of current digital strategies, media investments & actual returns. Expertise in designing personalized customer journeys & behavioral triggers. Comfortable operating on compressed timeframes to present recommendations, develop strategies, execute programs & measure results.
Core Capabilities
Lifecycle & Growth
Lifecycle & growth marketing · customer journeys · behavioral triggers · conversion-rate optimization · audience segmentation · experimentation & A/B testing
Marketing Operations & Martech
Salesforce administration · Pardot (Marketing Cloud Account Engagement) · lead scoring · campaign attribution · inbound lead routing · WordPress · paid media
AI & Automation
Agentic AI workflows · prompt engineering · generative engine optimization (GEO) / LLM optimization · MCP integrations · AI product roadmaps
Data & Analytics
SQL · Power BI · Salesforce Analytics · GA4 · automated reporting & deliverables
Experience
Leading provider of digital transformation, data, cyber & AI solutions to the DoD & federal agencies
Key achievements: launched agentic AI workflows scaling marketing output; owns an AI product roadmap.
- Build agentic AI workflows & prompt-engineered automations in Labs, Workforce & adjacent platforms.
- Developed a custom defense-news synthesizer surfacing op-ed & sales opportunities; own its product roadmap.
- Own paid media from budget to execution, plus social strategy & rapid landing pages for BD & capture pursuits.
- Lead website administration & SEO / generative engine optimization (GEO); authored the inbound lead-routing SOP.
- Partner with Salesforce stakeholders on campaign attribution modeling, tying marketing activity to pipeline.
Leading higher-education services firm specializing in managed services & enterprise technology
Key achievements: increased lead volume by 812%; increased digital-marketing-sourced pipeline by 365%.
- Administered the martech stack: Salesforce & Pardot (Marketing Cloud Account Engagement), WordPress.
- Built lead-scoring models across audiences & personas to surface top opportunities for BD outreach.
- Developed, managed & optimized comprehensive paid digital campaigns across platforms.
- Designed, executed & managed omnichannel campaigns for a new product launch, including a web redesign.
- Led the customization of Salesforce to support Marketing & Business Development functions.
Established self-service e-commerce retailer selling national brands of Tempur-Pedic, Sealy & Panasonic
Key achievements: revenue growth of 521% with 7× ROAS; Inc. 5000 growth awards in 2020 & 2021.
- Managed paid search, social ads, display, SEO, affiliate marketing & marketplaces (Amazon, eBay, Houzz…).
- A/B-tested conversion paths — a product-page funnel redesign drove a 64% increase in mobile conversions.
- Owned end-to-end conversion & a $3.5M annual budget for a self-service revenue business; managed a team of 4.
Leading provider of entity-formation services, specializing in asset & lawsuit protection strategies
Key achievements: grew conversion rate by 57%; retention-journey triggers cut cancellation rates 31%.
- Reported channel performance weekly to the marketing team & management; forecast monthly volume & budget.
- Analyzed, conceived, executed & managed a portfolio of paid media campaigns driving cost-effective growth.
- Responsible for a $1.2M annual inbound PPC marketing budget.
Independent consulting projects in marketing automation, inbound marketing & PPC
- Building AI & workflow automations leveraging APIs, MCP integrations & emerging AI capabilities.
- Selected engagement: re-implemented ClearCapital’s Pardot; built Engagement Studio nurture journeys.
- SQL-driven data projects addressing integrity, segmentation, suppression & competition in CRM tools.
Selected Independent Work
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SST Analytics — first-party analytics & server-side tracking
Self-hosted, multi-tenant analytics platform (Cloudflare Workers + D1) that tracks first-party on the client’s own domain, books revenue only from HMAC-signed store webhooks, computes six attribution models from inspectable touchpoints, and relays conversions back to GA4 server-side. Live in production.
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Marketing Superskiller — multi-agent marketing platform
Self-hosted system that runs ~135 Claude “skills,” 10 sub-agents, and 9 playbooks as tracked jobs, with live MCP integrations (Google Ads, GA4, Search Console, Ahrefs, LinkedIn Ads), an evolving per-brand memory, and a branded PDF deliverable pipeline. Operates across 7 clients and 21 brands.
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PartForge — generative-AI 3D-print pipeline
Turns a text prompt or photo into a print-ready, multi-color 3D model by integrating five open-source generative engines (TripoSG, Hunyuan3D, PartCrafter, Zero123++, FLUX.1-dev) behind an original validation-and-orchestration pipeline — running locally on GPU.
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Programmatic-SEO network — content at scale
A self-built publishing platform of ~70+ WordPress sites across ~18 themed families, mass-produced from LLM-authored, reference-checked dossiers and deployed by a custom Python provisioning & migration toolkit.
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AI intelligence digests — daily market & BD signal
Pipelines that scrape, summarize, and score industry news into ranked daily briefings — built for defense business development, premium-retail market intelligence, and personal finance — served through custom dashboards.
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IPEDS → Salesforce campaign generator — data pipeline
Converts U.S. higher-education institutional data into bulk CRM imports and campaign enrollments (~11,000 contacts across ~3,300 institutions) via generated, audit-checked Salesforce Apex.
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SimplyCompare — Shopify product-comparison app
Embedded merchant app (Remix, Polaris, Prisma/PostgreSQL) with a storefront theme extension and three-tier billing, prepared for public App Store listing.
Full technical write-ups for these and more at portfolio.dkbmedia.com.
Education & Interests
BS, Business Administration & Information Systems — University of Nevada, Reno
Interests: Star Wars · yoga · traveling · camping · Reddit · coffee · puns · financial independence · hiking